Comparison of Wine Marketing and Wine Hospitality Degrees

Wine Marketing and Public Relations (formerly Marketing and Business) Compared to Wine Hospitality and Direct Marketing (formerly Evaluation and Service)

Note that each program offers a degree or a certificate. The difference is degrees require general education classes in addition to wine courses listed below, where the certificate requires just the wine courses.

Marketing and Public Relations Required Courses

Units

Hospitality and Direct Marketing Required Courses

Units

Wine 1 Intro to Vit, Winemaking, Wines of World

3.0

Wine 1 Intro to Vit, Winemaking, Wines of World

3.0

Wine 3 Intro to Enology

(or Wine 42 Fall and Spring Winery Practices)

4.0

Wine 3 Intro to Enology

(or Wine 42 Fall and Spring Winery Practices)

4.0

Wine 70, Intro Sensory Analysis

1.5

Wine 70, Intro Sensory Analysis

1.5

Wine 110, Advanced Sensory Analysis

1.5

Wine 110, Advanced Sensory Analysis

1.5

AgBus 2, Ag Computer Operations

3.0

AgBus 2, Ag Computer Operations

3.0

Wine 101, Wine Sales

1.5

Wine 111-1, Sonoma County AVAs-North County

or

Wine 111-2, Sonoma County AVAs-South County

1.5

Wine 102, Wine Marketing

1.5

Wine 112, Wines of California

1.5

Wine 103, Wine DTC Sales

1.5

Wine 130, Wine Service & Hospitality

1.5

AgBus 56, Intro to Ag Business Management

3.0

Wine 131, Wine Event Planning

1.5

AgBus 61, Ag/Wine Marketing

3.0

Electives

3.0

Electives

3.0

   Total Units

22.0

   Total Units

26.5

 

 

 

 

 

 

Electives

 

Electives

 

Wine 105, Public Relations

1.5

Wine 101, Wine Sales

1.5

Wine 109, Wine Clubs

1.5

Wine 102, Wine Marketing1

1.5

Wine 111-1, Sonoma County AVAs-North County

Or

Wine 111-2, Sonoma County AVAs-South County

1.5

Wine 103, Wine DTC Sales

1.5

Wine 112, Wines of California

1.5

Wine 105, Public Relations

1.5

 

 

Wine 109, Wine Clubs

1.5

Wine 113, Winemakers Sonoma County

1.5

Wine 113, Winemakers Sonoma County

1.5

Wine 116, Wines of Italy

1.5

Wine 116, Wines of Italy

1.5

Wine 117, Wines of France

1.5

Wine 117, Wines of France

1.5

Wine 118, Zinfandel

1.5

Wine 118, Zinfandel

1.5

Wine 119, Pinot noir

1.5

Wine 119, Pinot noir

1.5

Wine 121, Wines of Spain

1.5

Wine 121, Wines of Spain

1.5

Wine 124, Cabernet Sauvignon

1.5

Wine 124, Cabernet Sauvignon

1.5

Wine 130, Wine Service & Hospitality

1.5

Agri 99, Work Experience

 

Wine 131, Wine Event Planning

1.5

 

 

Agri 99, Work Experience