Wine Marketing and Public Relations (formerly Marketing and Business) Compared to Wine Hospitality and Direct Marketing (formerly Evaluation and Service)
Note that each program offers a degree or a certificate. The difference is degrees require general education classes in addition to wine courses listed below, where the certificate requires just the wine courses.
Marketing and Public Relations Required Courses |
Units |
Hospitality and Direct Marketing Required Courses |
Units |
Wine 1 Intro to Vit, Winemaking, Wines of World |
3.0 |
Wine 1 Intro to Vit, Winemaking, Wines of World |
3.0 |
Wine 3 Intro to Enology (or Wine 42 Fall and Spring Winery Practices) |
4.0 |
Wine 3 Intro to Enology (or Wine 42 Fall and Spring Winery Practices) |
4.0 |
Wine 70, Intro Sensory Analysis |
1.5 |
Wine 70, Intro Sensory Analysis |
1.5 |
Wine 110, Advanced Sensory Analysis |
1.5 |
Wine 110, Advanced Sensory Analysis |
1.5 |
AgBus 2, Ag Computer Operations |
3.0 |
AgBus 2, Ag Computer Operations |
3.0 |
Wine 101, Wine Sales |
1.5 |
Wine 111-1, Sonoma County AVAs-North County or Wine 111-2, Sonoma County AVAs-South County |
1.5 |
Wine 102, Wine Marketing |
1.5 |
Wine 112, Wines of California |
1.5 |
Wine 103, Wine DTC Sales |
1.5 |
Wine 130, Wine Service & Hospitality |
1.5 |
AgBus 56, Intro to Ag Business Management |
3.0 |
Wine 131, Wine Event Planning |
1.5 |
AgBus 61, Ag/Wine Marketing |
3.0 |
Electives |
3.0 |
Electives |
3.0 |
Total Units |
22.0 |
Total Units |
26.5 |
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Electives |
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Electives |
|
Wine 105, Public Relations |
1.5 |
Wine 101, Wine Sales |
1.5 |
Wine 109, Wine Clubs |
1.5 |
Wine 102, Wine Marketing1 |
1.5 |
Wine 111-1, Sonoma County AVAs-North County Or Wine 111-2, Sonoma County AVAs-South County |
1.5 |
Wine 103, Wine DTC Sales |
1.5 |
Wine 112, Wines of California |
1.5 |
Wine 105, Public Relations |
1.5 |
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Wine 109, Wine Clubs |
1.5 |
Wine 113, Winemakers Sonoma County |
1.5 |
Wine 113, Winemakers Sonoma County |
1.5 |
Wine 116, Wines of Italy |
1.5 |
Wine 116, Wines of Italy |
1.5 |
Wine 117, Wines of France |
1.5 |
Wine 117, Wines of France |
1.5 |
Wine 118, Zinfandel |
1.5 |
Wine 118, Zinfandel |
1.5 |
Wine 119, Pinot noir |
1.5 |
Wine 119, Pinot noir |
1.5 |
Wine 121, Wines of Spain |
1.5 |
Wine 121, Wines of Spain |
1.5 |
Wine 124, Cabernet Sauvignon |
1.5 |
Wine 124, Cabernet Sauvignon |
1.5 |
Wine 130, Wine Service & Hospitality |
1.5 |
Agri 99, Work Experience |
|
Wine 131, Wine Event Planning |
1.5 |
|
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Agri 99, Work Experience |
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