Mary Beth Vierra Photograph
Adjunct Wine Studies Instructor

Mary Beth Vierra, MA, CWE, IWA, IWS, CWAS

Mary Beth is a professional wine educator, independent wine consultant, and founder of Crush Course (, offering wine training programs, seminars and experiences to trade industry teams and wine enthusiasts.  Before launching her own venture, for eleven years managed Wine Education for E & J Gallo Winery, developing, conducting and hosting wine and spirits training programs for Gallo’s sales and marketing staff and trade customers worldwide.

She holds several wine certifications, including Certified Wine Educator, Italian Wine Ambassador and Italian Wine Scholar, California Wine Appellation Specialist, and Certified Specialist of Spirits 

Mary Beth holds an MA in Rhetoric and taught courses in Communication Studies at UC Davis, Stanislaus State University and various Junior Colleges in California. Prior to entering the wine world, she held professional careers in sales training, marketing consulting, and communications. Following a desire to live in Europe, she found her way to Italy - and stayed five years – living, teaching and becoming fluent in Italian food, language and their La Dolce Vita. Back in California, she was also a teacher of high school English Literature and Italian language for a few years.  Mary Beth has been living in Healdsburg, Sonoma County wine country since 2007, enjoying our own style of La Dolce Vita. She actively serves and is a founding board member of Les Dames Escoffier of Sonoma County, promoting and supporting the growth of women leaders in the culinary, fine beverage, and hospitality fields.