William “Bill” Traverso is a wine retail consultant and professional wine judge with over forty years of experience. He has served as both a judge and competition chairman, and is a former member of the Sonoma County Harvest Fair Board of Directors, where he held roles as president and chairman.
He is also involved in academia as an educator in Santa Rosa Junior College’s Wine Studies Program. For over forty years, Mr. Traverso has been an adjunct faculty member, teaching classes on Italian wines, professional wine judging, and wine marketing and sales.
He is a former member of the board of the SRJC Foundation and an associate of the Executive Leadership Board for the Department of Viticulture and Enology at UC Davis.
Traverso currently leads food and wine tours throughout Italy’s major wine-growing regions, complementing and enhancing his teaching.
A native of Sonoma County, Bill holds a B.A. and a teaching credential from the University of San Francisco.